Showing posts with label Health. Show all posts
Showing posts with label Health. Show all posts

What is an Energy Drink?

What is an Energy Drink?

Energy drinks are nonalcoholic beverages containing caffeine, guarana, glucuronolactone,taurine, carnitine, ginseng, inositol, B–vitamins, etc as main ingredients that act as stimulants.

They first appeared in Europe and Asia in the 1960s in response to consumer demand for a dietary supplement that would result in increased energy. In 1962, a Japanese company, Taisho Pharmaceuticals, launched Lipovitan D, one of the very 1st energy drinks, which is still dominating the Japanese market. Youths are seen consuming these to keep themselves alert and energetic during the day.

Popular brands


Hundreds of different brands are now marketed, with caffeine content ranging from a modest 50 mg to an alarming 505 mg per can or bottle. The most popular brands available in the world are Red Bull, Amp, Monster, Rock star, Cocaine, Pimp Juice, Spike Shooter and Full Throttle. Most brands have more than 150 mg of caffeine per serving, which stimulates the nervous system. Most drinks have 2-3 servings per can which is about 110-140 calories and 40 g of sugar per serving. 

 Energy Drinks market


Globally, energy drinks hold 47.3% of the functional beverage's overall market share, while in the United States they comprise 62.6% (Mintel et al., 2009). Energy drinks in particular have experienced impressive growth of more than 240% in the United States, as well as abroad, from 2004 to 2009. In addition, the U.S. energy drink industry is anticipated to more than double and reach an astounding $19.7 billion in 2013, which is almost a 160% increase from 2008 (Datamonitor 2008a, 2008b). Within the functional beverage category, the energy drink segment has experienced the largest volume growth and increased annual sales, both in the United States and abroad, reaching $4.8 billion in 2008 in the United States alone (Mintel et al., 2009).

Health Effects of Energy Drinks


Energy drinks are nonalcoholic beverages containing caffeine, guarana, glucuronolactone, taurine, ginseng, inositol, carnitine, B–vitamins, etc as main ingredients that act as stimulants.

The consumption of energy drinks is rapidly increasing, as demonstrated by their large market growth. The targeted demographic group is teenagers, young adults, 18 to 34 years old, although expansion into nontraditional markets is also occurring. 

These drinks contain high levels of caffeine, which stimulates the nervous system. The side effects of these energy drinks are excitability, sleep deprivation, anxiety, higher blood pressure and cardiac irregularities. Healthcare Providers have reported that seizures, mania, stroke and sudden death can occur in some. The amount of caffeine being ingested by children is unsafe. 

According to available researches, even consuming one can of a popular brand of energy drink could cause the blood to become sticky, increasing the risk of clotting. Scientists, physicians, and neuroscientist are urging the regulatory authorities all over the world to increase energy drink regulations as the high caffeine drinks could increase the risk of caffeine intoxication and alcohol–related injuries.

Concerns have been raised over the safety of energy drinks and with a currently weak regulatory environment efforts need to be made to ensure consumer safety by mandating to include necessary warnings on product labels and enforcing strict control on unethical promotional campaigns. Consumers should also be advised that caution be exercised in the consumption of stimulant drinks with alcohol or in association with sport and the products should carry a clear statement on the label to this effect.

How to control harmful effects.

Precautionary measures necessary to control harmful effects

It is recommended by parents and doctors that the harmful effects of energy drinks be stated on the container they are marketed in. The advertisements targeting the younger crowd should also be regulated.

Health care providers  can play a critical role in counseling users/addicts regarding the adverse effects of excessive caffeine and glucose consumption, especially in those with preexisting health conditions, such as patients who are pregnant, are sensitive to caffeine, have diabetes, or have cardiovascular or psychiatric disorders.

Product label warnings about risks when used alone and in combination with alcohol needs to be considered by regulatory authorities. Legislative provisions should be introduced to that affect that Energy Drinks products must contain the following warnings and directions on the product label:
 “Do not give to children under 12 years of age. Not suitable for, pregnant or lactating women and individuals sensitive to caffeine”
“Directions: Adults and children 12 years of age and over: not more one 250 ml can per day”
“Should not be mixed with any alcoholic preparation”

Considering the variable and sometimes very high caffeine content of energy drinks, in combination with the aggressive marketing to youthful and inexperienced consumers, it would be prudent to require full disclosure of the exact amount of caffeine and other ingredients in energy drinks on the product labeling. Standards should be formulated setting the limits of the maximum amount of caffeine to 320 ppm as set out by the Australian Health Authorities.

Restrictions on advertising and the aggressive marketing of energy drinks to youthful and in experienced users should also be considered. 

Health Issues Of Energy drinks

Health Issues Of  Energy drinks

 Energy drinks have been implicated in a number of health-related concerns in recent years. Their effects range from being a contributing factor in obesity to exacerbating symptoms in manic phases in patients with bipolar disorder to causing new-onset seizures. Examples of the potential negative impact of energy drinks and their components on health are provided below.
 Energy drinks combined with alcohol
Mixing alcohol with energy drinks is an emerging trend in bars and dance clubs. Apart from the dangerous effects this combination may have on cardiac function, people who ingest large amounts of caffeine (a stimulant) along with large amounts of alcohol (a depressant) may not realize the degree to which they are intoxicated.

People who consumed energy drinks with alcohol felt fewer symptoms such as headache, weakness, and muscular coordination but were still impaired in terms of motor coordination and visual reaction time.  As many people may use the physical symptoms they experience to gauge their sobriety, the danger is that they may misinterpret their level of inebriation and attempt to drive a car or perform other potentially hazardous activities.

 Obesity
Worldwide rates of obesity are increasing, and numerous factors contribute to this trend. Lifestyle and diet changes are the most common culprits, but recent research has proposed that the added sugar content of energy drinks and beverages may play a considerable role in weight gain. 

Some energy-drink makers have made efforts to deal with this health issue by reformulating their products (e.g., Red Bull Sugar Free) to reduce the glucose or sugar content of the product.

 Dental health
A concern exists that increased intake of acidic beverages, including carbonated drinks and fruit juices, maybe associated with dental erosion. A study evaluating the effects of beverages on extracted premolar teeth indicated that immersion in Luco-zade (a caffeine-based energy drink) showed a 16% reduction in enamel hardness after 30 minutes of immersion.  Although this study does not reflect “real-life” exposure of teeth to acidic beverages, it does raise questions as to the overall effect of these drinks on teeth. A comparison of extracted molars and premolars immersed in liquids for a 14-day period showed that enamel dissolution from lemonade and energy drinks was much greater compared with other beverages.  These studies each evaluated extended exposure and probably would not be a great concern for the average patient consuming moderate quantities of energy drinks.
Cardiovascular Effects
High doses of caffeine may exacerbate cardiac conditions for which stimulants are contraindicated. Of particular concern are ion channelopathies and hypertrophic cardiomyopathy, the most prevalent genetic cardiomyopathy in children and young adults, because of the risk of hypertension, syncope, arrhythmias, and sudden death.
 Effects on Bone Mineralization

Early adolescence is the time of maximal calcium deposition in bone, and caffeine interferes with intestinal calcium absorption. It remains controversial whether caffeine itself has the most marked effect on bone acquisition during adolescence or whether replacement of milk intake by caffeinated beverages is the leading contributor.

Regulations of Energy Drinks

Regulations of Energy Drinks
Energy drinks are a big market with almost US$ 10 billion in sales. It is very popular among youngsters particularly in the age group of 12-16 years. The problem with these drinks is overconsumption leads to excessive caffeine and sugar in the body which has several side effects which are harmful.

Countries like Denmark, Uruguay and Turkey have banned energy drinks altogether while Sweden has banned its sale among children. The European Food Safety Authority mandates that energy drinks with over 150 parts per million (ppm) or 150 mg/â„“ caffeine content should be labelled as ones with “high caffeine content” and the exact amount should be indicated.

Australia has banned energy drinks with over 320 ppm caffeine level and proposes to classify them as pharma products. In Australia, caffeine is considered a food additive and is regulated under the Australia New Zealand Food Standards Code. Standard 2.6.4 limits the maximum amount of caffeine to 320 ppm and requires additional labelling advising that the products are not suitable for young children, pregnant or lactating women and “individuals sensitive to caffeine”.


Promote Energy Drinks

Exaggerated claims made to promote energy drinks

 Energy drinks are promoted for their stimulant effects and claim to offer a variety of benefits including increased attention, endurance and performance, weight loss, and “having fun, kicking butt and making a difference”

Energy drink companies have promoted their products not as caffeinated brews but as specially engineered blends that provide something more. For example, producers claim that “Red Bull gives you wings,” that Rockstar Energy is “scientifically formulated” and “Monster Energy” is a “killer energy brew.” It has become necessary to investigate the industry’s exaggerated marketing claims.

Advertising of energy drinks is targeted primarily towards young males, with alluring product names such as “Monster”, “Wild Cat” etc. “Red Bull” is the leader in energy drinks and their products are promoted with claims:

“Red Bull energy drink is made for moments of increased physical and mental stress and improves endurance, alertness, concentration and reaction speed, vitalizes body and mind. The effectiveness of Red Bull Energy Drink has been proven by a large number of scientific studies and is appreciated by many of the world's top athletes and drivers, opinion-leaders and hard-working people with active lifestyles”

To persuade consumers, companies have also used another tactic including huge amounts of well-known nutrients that make for eye-catching numbers on labels.


Ingredients find in Energy Drinks,Common ingredients

Energy Drinks,Common ingredients

Although energy drinks manufacturers claim that ginseng can improve physical performance, studies generally have not shown a significant benefit. Therapeutic doses for ginseng commonly range between 100 and 200 mg/day, with doses as high as 2,000 mg daily. A review of several popular energy drinks revealed sub therapeutic quantities of ginseng. For instance, SoBe Adrenaline Rush contains 25 mg, Full Throttle 90 mg, and Rockstar Juiced 25 mg.  To get the lowest therapeutic dose, a consumer would have to drink a minimum of two to four cans per day.

Taurine

Another ingredient often found in energy drinks is the beta-amino acid taurine.  Taurine is the most abundant intracellular amino acid in the human body.  The scientific name of taurine is 2-aminoethane sulfonic acid.  It is a conditionally essential nutrient; in other words, healthy adults can manufacture taurine from other amino acids, but infants and ill adults must obtain it via foods or supplements.

 Many important physiological functions are associated with taurine, the most common of which is its role in the formation of taurine bile acid conjugates in the liver, which are essential for micelle formation and fat absorption.

Drinks containing taurine and caffeine (1,000 mg and 80 mg/240 mâ„“, respectively) were evaluated for effects on mood, memory, and information processing in healthy volunteers. Whether the effects resulted from the individual taurine or caffeine components could not be determined.

Energy drinks containing taurine and caffeine have been linked with athlete deaths in Europe, and some countries have banned or limited their sales. It is worth to mention that the European Food Safety Authority has refused to approve claims that “Taurine helps maintain mental function and heart health and reduces muscle fatigue”.

 Bitter orange

Bitter orange was used in many reformulated products. The active components of bitter orange are synephrine and octopamine, which are structurally related to epinephrine and norepinephrine, respectively. Bitter orange is used as a treatment for nasal congestion, chronic fatigue syndrome, and stimulation of heart and circulation, while topical uses include inflammation, retinal hemorrhage, bruises, and bedsores.

Several case reports document adverse events associated with use of dietary supplements containing bitter orange, including ischemic stroke, possible myocardial infarction, increase diastolic and systolic blood pressure and heart rate for up to 5 hours after a single 900-mg oral dose in young healthy adults.

Not all energy drinks contain bitter orange. Two energy drinks currently on the market that contain bitter orange are Extreme Ripped Force and Piranha. Bitter orange combined with other stimulants such as caffeine and guarana may produce additive stimulant effects. This could result in adverse events at lower doses than required for any of the components alone.

 Guarana/Caffeine

Another ingredient found in most energy drinks is guarana, also known as Brazilian cocoa or zoom. The active component in guarana is caffeine in concentrations of 3.6% to 5.8%.  The uses for guarana are virtually the same as those for caffeine.

Caffeine has many physiologic effects, including stimulation of the central nervous system, heart, and skeletal muscles and possibly the presser centers that control blood pressure. Caffeine is also associated with insomnia, nervousness, restlessness, gastric irritation, nausea, vomiting, tremors, and anxiety. These adverse effects have occurred at doses as low as 250 to 300 mg. Fatal caffeine overdose usually results from ventricular tachycardia and occurs at doses of 10 to 14 grams (150-200 mg/kg).

 Caffeine is found in nearly all commercially available energy drinks at a concentration of approximately 75 to 80 mg per 8-ounce serving, although some products contain up to 300 mg per 8 ounces. Depending on the product size and average amount consumed, this could lead to a daily ingestion of up to 720 mg caffeine.

Glucose

Except for sugar-free versions, all energy drinks contain sugars in the form of sucrose, glucose, and/or high-fructose corn syrup. The sugar content varies among energy drinks but ranges from 21 to 34 grams per 8-ounce can.

Glucose is a major source of energy for the brain, red blood cells, muscles, and other cells of the body and is essential to the normal functioning of the central nervous system and the entire human body. However, relatively little glucose can be stored. Consequently, the body relies on a continuous supply of glucose as its primary fuel delivered via the bloodstream.

The amount of glucose found in most energy drinks (approximately 30 grams/8 ounces) is similar to that found in other soft drinks such as colas and fruit drinks. Official U.S. guidelines recommend a maximum sugar intake of 32 grams for every 2,000 calories, which equates to approximately 7% to 8% of the total daily caloric intake. A 16- or 24-ounce energy drink contains approximately 60 to 90 grams of sugar, which is two to three times the maximum recommended daily intake.

Health Effects of Energy Drinks

 Health Effects of Energy Drinks

Energy drinks are nonalcoholic beverages containing caffeine, guarana, glucuronolactone, taurine, ginseng, inositol, carnitine, B–vitamins, etc as main ingredients that act as stimulants.

The consumption of energy drinks is rapidly increasing, as demonstrated by their large market growth. The targeted demographic group is teenagers, young adults, 18 to 34 years old, although expansion into nontraditional markets is also occurring.

These drinks contain high levels of caffeine, which stimulates the nervous system. The side effects of these energy drinks are excitability, sleep deprivation, anxiety, higher blood pressure and cardiac irregularities. Healthcare Providers have reported that seizures, mania, stroke and sudden death can occur in some. The amount of caffeine being ingested by children is unsafe.

According to available researches, even consuming one can of a popular brand of energy drink could cause the blood to become sticky, increasing the risk of clotting. Scientists, physicians, and neuroscientist are urging the regulatory authorities all over the world to increase energy drink regulations as the high caffeine drinks could increase the risk of caffeine intoxication and alcohol–related injuries.

Concerns have been raised over the safety of energy drinks and with a currently weak regulatory environment efforts need to be made to ensure consumer safety by mandating to include necessary warnings on product labels and enforcing strict control on unethical promotional campaigns. Consumers should also be advised that caution be exercised in the consumption of stimulant drinks with alcohol or in association with sport and the products should carry a clear statement on the label to this effect.

How energy drinks compared to tea/coffee

How energy drinks compared to tea/coffee

Coffee and tea are usually consumed hot, and are therefore sipped slowly. In contrast, since energy drinks are cold and sweet, they are consumed very quickly, and in amounts larger than the recommended serving size. Because of this rapid ingestion, blood levels of caffeine rise sharply, and there is excess stimulation.

Home-brewed coffees usually carry about 100mg of caffeine and tea contains anywhere from 15 mg to 70 mg.  A typical 235 mâ„“ energy drink provides between 40 and 250 mg of caffeine. The amount of caffeine in these two hot beverages is significantly lower than the amounts in energy drinks.

Coffee also has caffeine, but it does not contain all those other artificial and energy-boosting ingredients that energy drinks contain. The synergistic effect of ingesting multiple agents in combination can have a vastly different impact compared to each ingredient by itself.

Evidence is insufficient to conclude that energy drinks are more effective at improving cognitive function or increasing energy than traditional caffeinated beverages such as coffee, tea, and colas. They are also more expensive 

Adverse health effects of energy drinks

Most energy drinks contain as much as 80 to 300 mg of caffeine and 35 g of processed sugar per 8-ounce serving. The amounts of guarana, taurine, and ginseng found in popular energy drinks are far below the amounts expected to deliver either therapeutic benefits or adverse events. However, caffeine and sugar are present in amounts known to cause a variety of adverse health effects.


Research has also shown that the high glucose content of energy drinks and other flavored beverages play a considerable role in weight gain, which can lead to serious health consequences such as diabetes. In addition, deaths, new-onset seizures, and manic episodes have been linked to ingestion of large amounts of energy drinks.