What is an Energy Drink?
What is an Energy Drink?
Energy drinks are nonalcoholic beverages containing caffeine, guarana, glucuronolactone,taurine, carnitine, ginseng, inositol, B–vitamins, etc as main ingredients that act as stimulants.
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Energy Drinks market
Globally,
energy drinks hold 47.3% of the functional beverage's overall market share,
while in the United States they comprise 62.6% (Mintel et al., 2009). Energy drinks in particular have experienced
impressive growth of more than 240% in the United States, as well as abroad,
from 2004 to 2009. In addition, the U.S. energy drink industry is anticipated
to more than double and reach an astounding $19.7 billion in 2013, which is
almost a 160% increase from 2008 (Datamonitor 2008a, 2008b). Within the functional beverage
category, the energy drink segment has experienced the largest volume growth
and increased annual sales, both in the United States and abroad, reaching $4.8
billion in 2008 in the United States alone (Mintel et al., 2009).
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