Health Effects

It is recommended by parents and doctors that the harmful effects of energy drinks be stated on the container they are marketed in. The advertisements targeting the younger crowd should also be regulated.

Health care providers  can play a critical role in counseling users/addicts regarding the adverse effects of excessive caffeine and glucose consumption, especially in those with preexisting health conditions, such as patients who are pregnant, are sensitive to caffeine, have diabetes, or have cardiovascular or psychiatric disorders.

Product label warnings about risks when used alone and in combination with alcohol needs to be considered by regulatory authorities. Legislative provisions should be introduced to that affect that Energy Drinks products must contain the following warnings and directions on the product label:

 “Do not give to children under 12 years of age. Not suitable for, pregnant or lactating women and individuals sensitive to caffeine”

“Directions: Adults and children 12 years of age and over: not more one 250 ml can per day”

“Should not be mixed with any alcoholic preparation”

Considering the variable and sometimes very high caffeine content of energy drinks, in combination with the aggressive marketing to youthful and inexperienced consumers, it would be prudent to require full disclosure of the exact amount of caffeine and other ingredients in energy drinks on the product labeling. Standards should be formulated setting the limits of the maximum amount of caffeine to 320 ppm as set out by the Australian Health Authorities.

Restrictions on advertising and the aggressive marketing of energy drinks to youthful and in experienced users should also be considered.